Sustainable fashion from Eimsbüttel: Your style for Hamburg's Osterstraße
Do you love Hamburg, the authentic flair of Eimsbüttel, and value conscious consumerism? Then you've come to the right place! At #NMCNMM , we're proud to be deeply rooted in this vibrant neighborhood and offer you sustainable fashion that not only looks good but also feels good. Join us on a journey through Eimsbüttel's fashion scene and discover why the spirit of Osterstraße is so important to us.
Eimsbüttel: More than just a district, a way of life
Eimsbüttel is home to charming Wilhelminian-era architecture, lively cafés, and a vibrant scene that celebrates individuality. Here, away from the big chains, you'll still find small, exquisite boutiques and concept stores that value quality and uniqueness. Osterstraße is the heart of the area, a place where traditional Hamburg flair blends with a modern, conscious lifestyle. Iconic shops like the Krämerladen , the stylish boutique Frau Hansen , and the concept store pretty goods dominate the scene and make shopping a special experience.
This is precisely the environment where the heart of #NMCNMM beats. We firmly believe that sustainable fashion should shape Hamburg – as a statement of quality, transparency, and responsible action. Our motto "Not My Circus. Not My Monkeys." reflects this focus on the essentials: We ensure that our clothing is produced fairly and in an environmentally friendly way, so you can focus on what matters to you.
Your guide to fair shopping: Why #NMCNMM is the right choice from Eimsbüttel
If you're looking for fair fashion that's not just a trend but a way of life, then you've come to the right place. We know it can be difficult to navigate the jungle of fashion retailers. That's why we're making it easy for you:
1. Quality that lasts: Durable streetwear
Disposable fashion? Not with us! Our hoodies , sweatshirts , and other pieces are designed to last. We use only certified organic cotton and high-quality materials that are not only comfortable against the skin but also last through many washes. This is our contribution to reducing textile waste and a sign of conscious consumption .
2. Transparency is important to us: From fiber to print
Our raw organic cotton comes from India and is manufactured in Bangladesh according to European standards. That's the foundation. But the special touch comes afterward: The custom finishing—screen printing or embroidery—is done with great attention to detail right here in Hamburg's Eimsbüttel district . More specifically, in a small factory not far from Osterstraße, on Schulweg, at Nachmacher X.
Here it is our talented printer Linda who makes each individual piece by hand with passion and precision.
This way we can not only guarantee fair working conditions and environmentally friendly processes, but also the unique quality and personal touch that you know from #NMCNMM.
3. Style that makes a statement: Your look for Hamburg and the world
Whether for a relaxing stroll through Eimsbüttel, a day at the office, or your next adventure – our streetwear is versatile and timeless. Discover, for example, our Basic Sweatshirt 1.0 , which perfectly matches your urban lifestyle, or our cozy hoodies that not only keep you warm but also make a statement about your values. We offer you fashion that not only looks good but also reflects your attitude.
Your sustainable Eimsbüttel experience continues – and we are looking for you!
Eimsbüttel offers so much more! Combine your shopping experience with us with a visit to the many sustainable cafés or organic shops on Osterstraße and the surrounding area. Discover how diverse and accessible a conscious lifestyle can be in Hamburg.
And here's your chance to become part of our journey: We at #NMCNMM want to make our unique , sustainable fashion even more visible. That's why we're actively looking for a suitable retail space in Eimsbüttel , perhaps to open our first pop-up store in Hamburg soon or to establish a permanent presence. Or do you perhaps know a store or boutique (such as Krämerladen , Frau Hansen , or pretty goods on Osterstraße) that fits perfectly with our philosophy and would like to showcase our products?
We'd love to hear your suggestions! If you have an idea or own a suitable location, please get in touch! Your support will help us make fair fashion even more accessible.
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